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(Challenges)
Dr. Salar Hazany was launching his own clinic after years of deep expertise in scar treatment, skin health, and advanced dermatologic care. He had the authority. Now he needed a brand to match. Get too clinical and you lose the warmth that makes patients feel understood. Get too surface-level and you lose the medical authority that makes them trust you. The challenge wasn't to avoid these paths, it was to build a brand that held both.
(Client)
Hazany Derm
(Data)
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©
25
)
(Services)
Concept, Branding, Visual Identity, Packaging
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(Final thoughts)
The result is a brand that connects skincare to self-confidence, positioning treatment not as a pursuit of perfection, but as a way to feel more at home in your own skin. “Better Skin. Better Self.” captures this belief, linking visible results to a deeper sense of wellbeing and self-assurance.
(Portfolio 23-26©)
