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(Challenges)
Ragnar Pilsner launched as a brand-new beer with no story of its own — just a client conviction that it should stand for the warrior character behind every successful person. We were brought in to give that idea a face, and built the Viking mythology from the ground up: concept, direction, and post, start to finish.
(Client)
Ragnar - Warrior
(Date)
(
©
2017
)
(Services)
Concept, Campaign, Creative & Art Direction, Video Production
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(Final thoughts)
We created the Viking link and warrior feel from scratch, launching with "Royal Viking Beer" to establish Ragnar's world and voice. It landed — and that success became the case for going further, scaling into "Choice is Yours" with Dolph Lundgren and an expanded VFX production. Same core creative team, same mythology, bigger stage.
(Portfolio 23-26©)
